Within the framework of the Creativity innovation Day organized by IAB Mexico, the study of media and devices consumption among Mexican Internet users 2017 was presented, to highlight the most relevant data regarding the behavior and consumption of digital media that the Mexican population has.  This study becomes the starting point for the generation of digital communication strategies or 360 degrees, which take into account the habits and customs of Internet users in Mexico.

Remember this study arrives thanks to the sponsorship of Televisa and the enormous work of IAB.