Large companies usually invest 10% of their annual turnover for advertising and marketing issues. We are talking about thousands of dollars destined for: TV, radio, press, social networks and also in e-mail marketing. Large advertisers seek to attack on all fronts, but... what about small companies? What happens to SMEs that cannot invest as much in marketing or advertising? Many limit themselves to staying in limbo, thinking about whether it will be good to have the luxury of investing or not carrying out any type of marketing action. What is often lacking in these companies is proactivity, the desire to "want more", to investigate and search among all these possibilities for the one that allows visibility at a low cost. Did you know that emailing is a low-budget and highly effective communication tool? No? In this article we will talk to you about it and its great advantages over other high-budget ones.

Advantages of running an email marketing campaign

1) Small budget, big benefits

E-mail marketing is a tool for < /span>low budget and high profitability Did you know that with a good email marketing campaign< span style="font-weight: 400;"> can you earn up to 43 pesos for each peso invested? Profitability everywhere you look! Those who spontaneously gave you their email to receive your newsletter have a high tolerance for receiving commercial information and if it is of quality, it will surely translate into a sale. The permanence of a company in the market is determined according to profitability. We have to look for tools that allow us to optimize this, without this meaning that we have to invest more. A good e-mail marketing campaign can attract more clients and the best thing, without neglecting our core, our clients already loyal.

2) Interactivity

The goal of all companies is for customers to become brand lovers. Faced with a high rate of competitiveness, talking about loyalty is of utmost importance. A loyal customer always buys our products again. How do we build loyalty? Speaking directly to them. Personalizing our message, listening to them. Through e-mail marketing we can reach them, the first thing is to have a communication objective, see in this tool not only a commercial component but also an interactive tool, created with the mission of being closer to the consumer. “Emotional” interactivity allows the client to feel part of us and go from being a client to a brand ambassador. If we speak in commercial terms, interactivity is reflected when a customer receives an offer, goes directly to our website and makes a purchase in a matter of minutes. It is worth mentioning that when visiting our website the client also generates traffic which translates into greatly improving our SEO positioning. More traffic, more scale in web search engines.

3) Personalized Message

Unlike television advertising, for example, in which it is not 100% known if the target received the message. An email marketing campaign goes directly to the target. First name, last name, date of birth, location, etc. E-mail marketing allows you to have information about the clients and potential clients to whom you are going to send the message. We may use all this information to personalize our messages. By personalizing we ensure that the message adapts to each audience. This personalization goes beyond putting a subject... a name, it goes to sending relevant information that adjusts to the preferences of the target to build loyalty. style="font-weight: 400;">. Another of the great advantages of personalization is that it allows you to give the idea of ​​“exclusivity”, of be unique and therefore the message is elaborated thinking totally about each one of them.

Author: Cindy Chávez

Mailify