Advantages of doing an email marketing campaign
1) small budget, great benefits
e-mail marketing campaign can attract more customers and the best, without neglecting our bulk, our customers already loyalty. 2) Interactivity The objective of all companies is that customers become brand lovers. Faced with a high competitiveness rate, talking about loyalty is of the utmost importance. a loyal client always buy our products again . How do we loyalty? Talking directly. Customizing our message, listening to them. Through the e-mail marketing we can reach them, the first thing is to have a communication objective, see in this tool not only a commercial component but also The "emotional" interactivity allows the client to feel part of us and go from being a client to an ambassador of the brand. If we speak in commercial terms, the interactivity is reflected when a customer receives an offer, goes directly towards our website and makes a purchase in a matter of minutes. It is worth mentioning that when visiting our website, the client also generates traffic which translates into improvement of our SEO positioning. More traffic, more web search engine. 3) Personalized message unlike television advertising for example, in which it is not known 100% if the target received the message. A e-mail marketing goes direct to target. Name, surname, date of birth, location, etc. E-mail marketing allows information about potential customers and customers to be sent to the message. We can use all this information to customize our messages . By customizing we get the message to adapt to each audience. This customization goes beyond putting an issue ... a name, it is about to send relevant information that fits the preferences of the target to loyalty . 400; "> Another of the great advantages of customization, is that it allows the idea of" exclusivity "to be unique and therefore that the message is elaborated thinking totally in each of them.
