DJs in the world of digital marketing
By: Alan García (@Alan_masclicks)
How many things have not changed in the last few years, just in 2005 the term smartphone was not an imaginable concept, all this changed exponentially, a One of the things that has led us to create and implement new marketing is the openness and possibilities that the Internet offers.
For those of us who are in charge of creating digital strategies, there is a niche that has been growing thanks to the possibilities that marketing offers, not to mention the growing wave of EDM that experience pop music, we mean DJs/Producers/musicians.
For a few years now we have seen how the fame of many musicians has increased thanks to the good market strategies that they use, with increasing frequency, people like David Guetta, Calvin Harris, Diplo, etc. They have a team of photographers and experts who guarantee a good fanbase on social networks, which will impact their releases. Tomorrowland ambassadors, Dimitri Vegas & Like Mike, are an example of this, by showing their lives as DJs around the world. .
Tomorrowland itself is an example, its aftermovies are awaited by a large number of people who reaffirm the feeling of “wanting to belong” and assure the company important actions for this, in addition to a top of mind of the brand, an issue that other festivals such as Ultra have taken in order to have empathy with the user and not only this, we also see large investments in Instagram, Facebook and campaigns in general , social networks that can attract the attention of like-minded users.
These issues make a DJ become a profitable brand that people like, an issue that has allowed the creation of agencies in digital strategies, only for this type of clients, with which they can secure a place on the billboards. Without a doubt, the future is advancing in leaps and bounds and the strategies used to sell and disseminate music are increasingly specialized, which tells us that creating a topic is only a small step within the industry, another important factor. It is how you carry out a good marketing strategy, since being considered a top DJ can depend not only on people's taste, but also on knowing how to carry out your digital strategies well.
