Presented by Gabriel Richaud, general director of IAB México, the session had important participants such as Néstor Márquez, Alejandro Valencia, Nestor Islava, Lourdes Hernández, Dauquen Chabeldin and of course our CEO Luis Badillo, also president of the Guidelines and Best Practices committee of IAB México.
The topics were very varied, from the speed of digital transformation given by Néstor, or an interesting talk on story telling and the vision that brands should have about their role in said stories, or Lourdes with her conference on Mexican market studies and mainly of the Bajío.
To end the session, Luis Badillo shared with us an x-ray about digital and advertising agencies, in which he told us about the thermometer of participation that these agencies and their clients have, from media buying to analytics, and how these relationships move to closer interactions according to their journey through all the stages of said thermometer.
Without a doubt an event that is very worth attending, either as a member or as a partner of IAB, being one of those activities that you should not miss for its next sessions.
