On April 24, the second edition of the Digital Forum in Guadalajara was held, an event that consists of a series of seminars taught by experts in different areas, members of IAB Mexico , aimed at media, decision makers and advertisers, in which the tendencies of the medium of interactive advertising can be heard.

presented by Gabriel Richaud, general director of IAB México, the session featured participants such as Néstor Márquez, Alejandro Valencia, Nestor Islava, Lourdes Hernández, Dauquen Chabeldin and of course our CEO Luis Badillo, also president of the Committee of Guidelines and Best Practices of IAB Mexico.

The themes were very varied, from the speed of the digital transformation taught by Nestor, or an interesting talk about Story Telling and the vision that marks must have on their role in these stories, or Lourdes with their conference on Mexican market studies and mainly of the Bajío.

To end the Luis Badillo session, he shared an x ​​-ray of digital and advertising agencies, in which he talked about the participation thermometer that these agencies and their customers have, from the purchase of media to analytics, and how these relationships go to narrower interactions according to their journey by all stages of said thermometer.

Undoubtedly an event that is worth attending, either as a member or as a partner of IAB, being one of those activities that you should not miss for their next sessions.