Presented by Gabriel Richaud, general director of IAB Mexico, the session had important participants such as Néstor Márquez, Alejandro Valencia, Nestor Islava, Lourdes Hernández, Dauquen Chabeldin and of course our CEO Luis Badillo, also president of the Guidelines committee and IAB Mexico Best Practices.
The topics were very varied, from the speed of digital transformation given by Néstor, or an interesting talk on story telling and the vision that brands should have about their role in said stories, or Lourdes with her conference on Mexican market and mainly from the Bajío.
To end the session, Luis Badillo shared with us an x-ray about digital and advertising agencies, in which he told us about the participation thermometer that these agencies and their clients have, from media buying to analytics, and how they are Relationships move on to closer interactions as they progress through all the stages of said thermometer.
Without a doubt, an event that is very worth attending, either as a member or as a partner of IAB, being one of those activities that you should not miss for its next sessions.
