Do you know what the difference between clicks and visits is? It is not unusual to see a discrepancy in the adwords click numbers and Google Analytics visits.
Due to the large amount of similar terms used in some reports, it is easy to confuse Google Analytics data. There is a big difference between these two terms. The "clicks" are the times that users have click on your ads, while the "visits" represent the number of individual sessions initiated by all users to reach your website.
Although your Google Analytics implementation is correct, there are some reasons why, sometimes the amounts do not coincide:
A user can click on a single announcement several times, but when this happens in the same session, Adwords registers them, while Google Analytics identifies the various page visits as one. This activity often happens, especially in users who compare products and/or services that are going to buy.
When a user clicks on an ad, and later return to the site through a marker (or a favorite link) with a session different from the previous one, the reference information of the original visit will be saved, so that the click will become several visits.
If a user clicks on an ad, but immediately prevents the page from loading completely by pressing the “Stop” button or, accessing a different page, Google Analytics monitoring code will be unable to send data to Google servers; However, Adwords will record it as a click.
Now that you know the differences between these two terms, you will have no doubt about the data reported by Adwords and Google Analytics.
