Celia Herrera President of the Committee and Luis badillo Co-founder of Masclicks and Vice President of the Committee, participated in the event with important data, all with the aim of discussing the challenges of the Mexican market due to the growth of advertising investment in Mexico compared to digital advertising investment in other countries.
Here are some relevant data:
- In Mexico, 32% of the Digital Advertising investment in Mexico is Search and Classifieds
- In the United States, 42% of Advertising investment is Search. It is estimated that in 2018 it will reach 45%
- In the United Kingdom, 48% of Digital Advertising investment is Search. 4,421.4 million pounds, 107 billion pesos.
- Currently Search has become important in the Performance of verticals such as Travel in Mexico.
The event also discussed best practices for creating Search strategies, because the market is growing and Contrary to the numbers seen in previous years, there is more and more interest in the topic of SEA (Search Engine Advertising) in Mexico.
We share a summary of the best practices for creating Search strategies:
-Generate content for search.
-Trends and search peaks, take advantage of them and capitalize on them.
-Use the search engine to know the search patterns of users, data tracking to take insights and convert them into the truths that will allow you to get closer to your target audience.
-Correlate searches.
Identify search patterns that can make a difference
- Segment to know our target audience.
The full video of the event will be available in a few days, we will be sharing it on our networks so that they form their own criteria about the changes that are coming in Search Marketing for our country.
