, the clean and authentic database, and you don't see the results you expected? You created a great message but, don't you get more openings? It's time to look at your matter, are you really doing well? Next, some tips to create winning issues, issues that are surprisingly stand out in the inbox .

How should a winning matter be?

a winning matter is a well structured matter. Desire to read it. For a E-mail campaign Effective marketing You must keep in mind that your matter is an important part, a good matter will generate many openings. It is worth mentioning that you must be very proactive. Do you have a good matter? Yeah? you now need to send it at a consistent schedule . There are many articles that try to tell you which is the best time to send a newsletter. Studies confirm that emails sent between 8 to 10 in the morning have great opening, as well as those sent before 10 at night. The only thing we can ask for is that you respect the sleeping schedule. Nobody likes to receive an email at 3 in the morning, right?

reliable sender

although it is true, we are not talking about the matter, but it is worth mentioning the "sender." to increase the opening rate of our messages, it is important that the sender be correctly identified by the recipient . In this section it also avoids using capital letters, use few characters and try to be as clear as possible.

descriptive and attractive

. Make them need to open your email, how do we get this? Creating an energetic and attractive issue that generates enthusiasm for those who read it. We like creativity, but this must be consistent with what we offer.

avoid "words" of spam

. Avoid putting the texts in capital letters and some words or phrases such as: free, promotion, gift, bank transfer, call for free, work from home, etc. In this way you make sure that you are not considered spam and your entire campaign literally goes to the recycling bin.

short, personalized and well written

. Includes the name of the recipient, treatment (Mr. or Mrs.) or the geographical situation and make your reader feel closer to you. Before sending your newsletters, make shipping tests among your friends. Notice that everything is perfect, that there is no spelling error. Your matter and newsletter are your presentation letter. We are bored very long, avoid using more than 50 characters, do you like emojis? Use them, but in a consistent way. Remember, less is more.

author: cindy chávez