What should a winning issue be like?
A winning subject is a well-structured subject. A subject that is attractive and gives want to read it. For an effective email marketing campaign you must keep in mind that your subject is an important part, a good subject will generate many openings for you. It is worth mentioning that you must be very proactive. Do you have a good topic? Yeah? Now you need to send it on a consistent schedule. There are many articles that try to tell you what is the best time to send a newsletter. Studies confirm that emails sent between 8 and 10 in the morning are widely opened, as are those sent before 10 at night. The only thing we can ask of you is that you respect the sleeping schedule. Nobody likes receiving an email at 3 in the morning, right?
Trusted sender
While it is true, we are not talking about the issue, but it is worth mentioning the “sender”. To increase the opening rate of our messages, it is important that the sender is correctly identified by the recipient. In this section also avoid using capital letters, use few characters and try to be as clear as possible.
Descriptive and attractive
When thinking about the subject, think about attracting your recipients. Make them feel the need to open your email, how do we achieve this? Creating an energetic and attractive subject that generates enthusiasm for those who read it. It is important that the subject is as clear as possible and must be aligned with the content of the e-mail. We like creativity, but it must be consistent with what we offer.
Avoid “words” from Spam
Your email marketing campaigns, before being received by your readers, go through an anti-spam filter. Avoid putting texts in capital letters and some words or phrases such as: Free, promotion, offer, gift, bank transfer, call for free, work from home, etc. This way you make sure that you are not considered spam and your entire campaign literally goes to the recycle bin.
Short, personalized and well written
Your email marketing platform allows you to include personalized data automatically in the subject /strong>. Include the recipient's name, address (Mr. or Mrs.) or geographic location and make your reader feel closer to you. Before sending your newsletters, test sending them to your friends. Make sure everything is perfect, that there are no spelling errors. Your subject line and newsletter are your letter of introduction. We all get bored with very long topics, avoid using more than 50 characters, do you like emojis? Use them, but consistently. Remember, less is always more.
Author: Cindy Chávez
