tips to create winning issues, issues that are surprisingly stand out in the inbox .

How should a winning matter be?

a winning matter is a well structured matter. For a E-mail campaign Effective marketing you now need to send it at a consistent schedule . There are many articles that try to tell you which is the best time to send a newsletter. Studies confirm that emails sent between 8 to 10 in the morning have great opening, as well as those sent before 10 at night. The only thing we can ask for is that you respect the sleeping schedule. Nobody likes to receive an email at 3 in the morning, right?

reliable sender

although it is true, we are not talking about the matter, but it is worth mentioning the "sender." to increase the opening rate of our messages, it is important that the sender be correctly identified by the recipient . In this section it also avoids using capital letters, use few characters and try to be as clear as possible.

descriptive and attractive

We like creativity, but this must be consistent with what we offer.

avoid "words" of spam

your email marketing campaigns before being received by your readers, they pass through an anti spam filter . Avoid putting the texts in capital letters and some words or phrases such as: free, promotion, gift, bank transfer, call for free, work from home, etc. In this way you make sure that you are not considered spam and your entire campaign literally goes to the recycling bin.

short, personalized and well written

author: cindy chávez

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