The email marketing is a communication technique through email whose main objectives are usually to help increase sales and maintain periodic communication with current and potential customers to improve their level of fidelity . To do this, email templates must be lacquered that will be sent to the multiple recipients.

As surely you will have noticed, in the process of design of pieces of email marketing you need to know precisely what are the limitations of the medium.

You must first think of a simple design that adapts to the incompatibilities of different mail clients.

in the second is that you have to forget everything you know about modern coding standards html (CSS, CSS3, Divs, Javascript) , since the html for Emails is light years away. Here we leave you some HTML coding tips for emails

tables and labels

Use the “Table” label when it comes to Maquetar your campaign. Do not use the “div” label, since it is very incompatible in several mail clients. Do not use the “head” label inside the HTML. Place all the content within the “Body” label.

styles

Do not use css files to apply your design styles. The correct way to apply them is to use inline styles within any label you use in your email.

background image

Do not use “background-image”: unfortunately this limits the design since very few mail clients support this property.

Typographies

Just use standard fonts in your designs (Arial, Verdana, Trebuchet, Times New Roman, Georgia), in this way you will be sure that most people who visualize your email have these sources installed in the systems in the systems Operations.

pay attention when using special characters. Some mail clients do not correctly visualize the tildes and ñ; among others.

a = á

ñ = ñ

images

Have special care when exporting images in your designs. The most recommended formats are PNG 8, PNG 24, PNG 32, JPG, GIF, Animated GIF.

flash

Do not embed. In the event that you want to include some small animation, you can use animations in .gif. Keep in mind that the weight of the animation should not be excessive, it only uses this resource if it really is worth it.

Javascript

Try to eliminate any JavaScript code in your HTML, since this code is eliminated when the mail client is received.

As you will realize, you should be very careful in the details when making email layout. Do not forget that your content is attractive and striking.