Recently Alphabet released the numbers they generated during 2015, obtaining profits of 16,348 million dollars, with this the company obtained an approximate final value of 554 billion dollars, becoming the most valuable company on Wall Street.
The increase, according to the words of the General Director of Finance, Ruth Porant, was thanks to searches and advertising revenues within the company, she also stated that these numbers represent opportunities to develop technology that helps millions of people.
The Alphabet conglomerate has among its ranks companies such as Google, Nest, responsible for generating devices for the home, Fiber, a company that provides high-speed internet, Calico, which is dedicated to longevity research, among many other subdivisions, which are They are in charge of researching startups, venture capital, etc.
All this is important, since in particular for our field, it shows us the use that has been given to the marketing tools that Google provides us, in addition to the future that the company seems to aim for, since knowing that beneficial results have been obtained, it is obvious that Alphabet will invest a lot of capital in the development of technology that affects all its companies, including its spearhead Google. This means a greater number of opportunities for creating diverse campaigns, as well as new technology that will allow us to take our strategies to another level. The truth is that the future looks very good for the company and soaking up everything it has to offer can be the difference when doing marketing.
