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Ideas, trends, and perspectives connecting strategy, creativity, technology, and measurable business outcomes across the digital ecosystem.

Featured Posts

TikTok marketing opportunities for brands during the holiday season

What to Avoid in Email Marketing

Avoid purchased lists, misleading subjects, inaccessible design, poor segmentation and incomplete measurement in email campaigns.

Designing a responsive email marketing campaign

How to Design an Email Marketing Campaign

Design accessible, responsive marketing emails with a clear hierarchy, focused message and reliable testing process.

Which Social Networks Should a Brand Use?

Select social platforms through audience behavior, content capability, customer needs and measurable strategic purpose.

How to Build a Stronger Brand

Strengthen a brand through a clear promise, distinctive expression, consistent experience and evidence of customer value.

Choosing between a CMS and a custom website

When Should You Use a CMS?

Understand when a content management system is useful and when a simpler custom or static implementation may be the better choice.

Masclicks Became an Active IAB Member

Historical company news about Masclicks joining IAB as an active member.

Measuring digital advertising conversions

What Is a Conversion and How Do You Measure It?

Understand how conversion tracking connects advertising interactions with purchases, leads and other valuable business outcomes.

Bounce Rate: What It Means and How to Use It

Interpret bounce rate in context and combine it with engagement, task completion and business outcomes.

Digital advertising impressions clicks and CTR

CTR, Impressions and Clicks in Digital Advertising

Understand impressions, clicks and click-through rate—and why they must be connected with quality and business outcomes.

Calls to Action That Support Conversion

Create calls to action that clearly communicate value, expectation and the next step in a customer journey.

Masclicks Awwwards Site of the Day nomination

Masclicks Nominated for Awwwards Site of the Day

A historical account of Masclicks' nomination for Awwwards Site of the Day and the criteria used to evaluate digital experiences.

What Are Conversions and How Should You Measure Them?

Define meaningful advertising conversions, validate measurement and connect platform actions with business value.

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MCK blog articles

Featured Posts

TikTok: An Opportunity for Brands During the Holiday Season

TikTok for Businesses: How to Increase Engagement and Conversions

TikTok as a Marketing and Performance Tool for Business

The ABCD Framework for Effective YouTube Video Ads

SEM Fundamentals for a Stronger Search Presence

CEO Digital Podcast: Strategy, Technology and Leadership

Digital CEO: A Practical Guide for Business Leaders

T-Shaped People: The Talent That Can Transform Organizations

Masclicks Named a Top Web Development Agency by DesignRush

The Main Business Challenges of 2024: A Retrospective

What to Avoid in Email Marketing

How to Design an Email Marketing Campaign

Which Social Networks Should a Brand Use?

How to Build a Stronger Brand

When Should You Use a CMS?

Masclicks Became an Active IAB Member

What Is a Conversion and How Do You Measure It?

Bounce Rate: What It Means and How to Use It

CTR, Impressions and Clicks in Digital Advertising

Calls to Action That Support Conversion

Masclicks Nominated for Awwwards Site of the Day

What Are Conversions and How Should You Measure Them?