Devlyn

DEVLYN STREAMING

Strategy

01  The
Challenge

With the increased use of digital platforms during the pandemic, there was an increase in visual treatment inquiries on social media, and purchases moved from physical to digital.

We identified the need to humanize Devlyn's digital platforms for greater personalization of the sale.

02 The
Solution

We developed "Devlyn responds", a tool to bring the shopping experience in physical stores to e-commerce; in addition, a streaming tool was integrated to the brand's website to solve doubts in real time and simultaneously increase online sales.

This integration created a shopping stream that allows users to buy products while solving their doubts during the live broadcast.

How did we solve it?

  • The most common questions about visual health were identified in the search engine.
  • Contact lenses were identified as the product with the highest number of questions and easy answers.
  • A specialist was invited to solve users' doubts in real time.
  • It took advantage of the Buen Fin, one of the highest e-commerce traffic seasonalities.
  • A production team was created to coordinate live transmissions.
03 The
Results

  • First eye care brand in Mexico to use Streaming e-commerce, making us a benchmark in the industry.

  • Up to 4 times more users connected simultaneously.

  • 120 doubts resolved by transmission.

  • 2x more sales in e-commerce during the streaming hour.

  • Most importantly, we succeeded in bringing users closer and humanizing online shopping.

Do you have a project in mind?

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