This video will show you how you can avoid the most common mistakes made in relation to Search Engine Optimization (SEO), that is, positioning in internet search engines.

You can avoid these errors:

  • 1. Not having a value proposition. Try not to assume that a site should occupy the number one position, without knowing why it is useful to search engines.
  • 2. Segmented approach. Set your SEO goals well and make sure they are aligned with your company's overall goals and the goals of other departments.
    Launch new videos or a more interactive site. Make sure search engines can find the content too.
  • 3. Caught up in SEO trends. Spend less time obsessing over the latest “trick” to increase your ranking and focus on the essential tasks.

You can see the other points here: