1. Think about interaction
digital platforms have left the times in which consumers were only spectators of the messages that companies emitted. Today, the commitment must be for a bidirectional communication that fosters participation and helps brands to get involved and interact with consumers, making them feel close. 2. Don't talk to everyone. Customize! the days of addressing the masses are over. In digital advertising, it is important to generate a communication that makes unique consumers feel, because that is just what makes them feel valued and close to brands. 3. Experiment with the formats In the online world, there are countless formats and options to let creativity flow and create different ads. Do not limit yourself, execute and test with everyone, but analyze and evaluate the answers you get with each one, with the aim that on the way you find the most appropriate and timely to approach the target you want to achieve. 4. Tell stories worth sharing awakens your creative spirit to create striking stories that entertain consumers and even make them reflect. When you get the attention of a consumer with a story that takes it out of the routine and touches emotional fibers, you not only present yourself, you establish a powerful link with him. 5. Worry about design 20 examples of social networks ads that will inspire you.
