A little over a decade ago, it was believed that the way to get online ads to attract attention was to place them in Internet users' navigation, even if they interrupted their activities. However, time passed, the use of the Internet stopped depending on a computer to be everywhere and, with this, the points of contact and moments in which advertising is present on digital platforms and in the lives of people increased. consumers, forcing campaigns to detach themselves from intrusion and repetition, to expand their doses of creativity.
Currently, in the digital field, creativity is a crucial tool for brands and companies to improve their opportunities to be present in the lives of consumers and even , be part of it.
We know this and, therefore, we share with you 5 points that you should take into account to generate creative advertising pieces that, in addition to attracting the attention of those who look at them , manage to awaken the interest of the consumers you want to reach and improve the way you relate to them.
1. Think about the interaction
Digital platforms have left far behind the times when consumers were only spectators of the messages that companies sent them. Today, the focus must be on two-way communication that encourages participation and helps brands get involved and relate to consumers, making them feel close.
2. Don't talk to everyone. Customize!
The days of addressing the masses are over. In digital advertising, it is important to generate communication that makes consumers feel unique, because that is exactly what makes them feel valued and close to the brands.
3. Experiment with formats
In the online world, there are countless formats and options to let creativity flow and create different ads. Don't limit yourself, run and test with everyone, but analyze and evaluate the responses you get with each one, with the aim that along the way you find the most appropriate and timely one to get closer to the target you want to reach.
4. Tell stories worth sharing
Awaken your creative spirit to create eye-catching stories that entertain consumers and even make them think. When you manage to attract the attention of a consumer with a story that takes them out of their routine and touches emotional fibers, you not only make yourself present, you establish a powerful bond with them.
5. Worry about the design
There are those who believe that an image speaks a thousand words, we say that in digital it not only speaks, it does much more. This means that, not only do we have to take care of generating relevant messages and show them with an image that “illustrates” what is being said, but also of exercising all the creative muscle to create messages that integrate all their components, considering that, within them, There must be attractive images that stand out from the crowd and invite those who look at them to know more about what accompanies them. To give you a broader idea of what you can do, we share these 20 examples of social media ads that will inspire you.
It is said that, per day, we receive nearly 5,000 advertising impacts and of them, we only assimilate 10%. This means that we must be realistic and think that we live within a universe of information in which we compete with brand messages, but also with news, anecdotes and comments from family, friends and even the not so friends of consumers. Therefore, it is necessary that we release our creative capacity in all aspects to stand out, generate impact and maximize the opportunities that your brand has to position itself digitally.
