During the past year, large companies in the industry such as Facebook, Apple, and Google emphasized efforts to visualize content on their platforms through mobile devices in an almost immediate way, thus avoiding the torments load times.

In the beginning Apple launched Apple News, an application that makes collection of news from several sites to have in one place all the information that interests the user, organized by recommended topics, saved and personalized searches. Facebook was not far behind and developed Instant Artles, which seeks to show through its application 10 times faster the editorial content shared in that network.

Google would not be left behind in this tendency to show content in a more optimized way and together with Twitter, Pinterest, WordPress, LinkedIn, among others, in October last year they announced the AMP project (Accelerated Mobile Pages). This is not only an answer to the developments of other companies, but the purpose of this project is to help users to show content in a faster and more optimal way for their devices but also, it is very helpful for editors to lower the bouncing rate and increase conversions.

The basic operation of this program consists in assembling another limited HTML that adapts to the program standards, to later use this canonical version of the page and save it in the cloud, therefore the results offered by Google in its search engine will be a capture of this information and will be avoided by making calls to the origin server which causes the load time on a page.

The objective of the program is that it can be occupied in all the published content, from videos, images, animations and everything worry under this program. The way to get to this goal is for all CMS editors and developers to work on integrations with AMP.

If you are interested in knowing more about this program that is already in practice, we recommend you visit your page https://www.ampproject.org. You can also be aware of the articles that we will gradually publish in this blog or, approach with industry professionals who can respond to your needs or use of this program.