Initially, Apple launched Apple News, an application that collects news from various sites to have in one place all the information that interests the user, organized by recommended and saved topics and personalized searches. Facebook was not left behind and developed Instant Articles, which seeks to display the editorial content that is shared on said network through its application 10 times faster.
Google would not be left behind in this trend of displaying content in a more optimized way and together with Twitter, Pinterest, Wordpress, LinkedIn, among others, in October of last year they announced the AMP (Accelerated Mobile Pages) project. This is not only a response to the developments of other companies, but the purpose of this project is to help users display content in a faster and more optimal way for their devices but also, it is of great help for editors to lower the bounce rate and increase conversions.
The basic operation of this program consists of putting together another limited HTML that meets the program standards, to later use this canonical version of the page and save it in the cloud, therefore the results that Google offers in its search engine. They will be a capture of this information and will avoid making calls to the origin server which causes loading time on a page.
The objective of the program is that you can deal with all the published content, from videos, images, animations and everything little by little to work under this program. The way to reach this goal is for all CMS editors and developers to work on integrations with AMP.
If you are interested in knowing more about this program that is already in practice, we recommend you visit its page https://www.ampproject.org. You can also be aware of the articles that we will publish little by little on this blog or, contact industry professionals who can respond to your needs or use of this program.
