In recent days, we have heard ad nauseam how companies long to “go back”, with expressions such as: “When we return to the office we are going to…”, “Now that we return, we are going to get up”, “We are going to recover now that we return” or, in the worst case, “This year is already lost, when we return we have to rethink things.”
To be honest, this year, for everyone at all, is different. Some benefited and others were so affected that unfortunately they had to close operations, but for no one it was a normal year. Beyond the results obtained, this was a year of learning and great morals, yes, it is true, although the equation remains the same:
+ Sales = Growth
However, the way everyone buys has changed, and this being the case, why do companies believe that selling should remain the same? The ways of consuming goods and services have adapted to the “new normal” and we see anxious commercial teams, sharpening their best speech to “go hunting”, although, the surprise It will come when, once they are in the field, those little lambs that used to be easy prey are no longer there.
For some companies, e-commerce has been pure oxygen to continue generating income, but there are still those that They believe that it is only a solution for stores that sell products, and nothing could be further from the truth. To show a button:
Netflix is an e-commerce that offers a service, whose transactionality makes human interaction completely unnecessary. E-commerce refers more to transactions in general than just the exclusive sale of products.
From our trenches, we have seen how some of our clients have begun to generate transactionality and automation in their processes, saving time and resources along the way and receiving immediacy and business flow in return.
Therefore, we share three tips that could help your company go digital and, above all, continue selling, because remember that selling is growing.
- Automate. Almost all commercial processes could go through an automated flow, unless you offer customized solutions, you can take the user through a specific flow and they alone complete their purchase (as in the case of Netflix, Spotify, Mercadolibre, etc.). Delivery may or may not apply, but transactionality can occur.
- Get paid online. To date, there are various payment platforms that concentrate all credit cards, debit cards, payments in stores, MSI, and all the facilities that your user may need. That is, everything is within the reach of the same contract, with a commission of around 4% and which is fully deductible. So, there is no excuse not to start selling online.
- Do it now! For many companies, migrating to e-commerce seems like a guajiro dream because they feel that it is not for them or because they think it is too expensive, but it is more expensive not to update, not meet the needs of customers and stop receiving income out of fear. There are solutions for all needs and all budgets. Go to a specialist and present your case, you will surely find the light at the end of the tunnel.
Digitalization and sales are a very important guiding axis of the path that companies seeking growth must follow.
