As a considerable budget is channeled into this area, companies should make sure to hire the service that best suits their objectives; This is where business consultants come in, which, unlike digital agencies, “do offer you more value for your money,” as Miguel Ángel Romero, New Business Manager of Masclicks, points out.
According to the Study Panorama Digital Agencies Mexico 2019**, 33.7% of the agencies interviewed define themselves as digital marketing agencies and only 10.1% as consultants. This data highlights the lack of specialists who work comprehensively with their clients.
For Miguel Ángel Romero, working with digital marketing agencies is important because “they are obliged to be on trend, and also, as a company, you need to have an external view that allows you to know if the ideas you have are really good or not, because many times due to workshop blindness or the day-to-day operation, some details that from an external perspective can be extremely obvious go unnoticed.”
In this sense, a business consultancy, such as Masclicks, gives a plus, because in addition to what was mentioned above, a consultancy offers you “options about a business area that perhaps you are not taking care of in the correct way or such "Maybe you haven't been able to see precisely because of all this blindness in the operation."
In conclusion, a business consultancy focused on digital, “gives you work that offers value for your money, gives you proactivity, but above all, confidence. Because when a consultancy starts working with you, it is because they trust in the possibilities that your business has and want to see it grow.”
*Source: Scopen: Consulting Group, Agency Scope México 2019, in https://scopen.com/sites/default/files/press/20190911_ndp_rankings_digitales_en_mexico.pdf
**Source: Estudio Panorama Agencias Digitales México 2019 in http://materiales.rdstation.com/descarga-agradecimiento-mexico-panorama-agencias-digitales-lm
