according to *, study by Scopen, Mexico grew in digital marketing, as it is one of the most requested services by Mexican companies. 34% of the budget of the advertisers is allocated to the digital area, 11 percentage points more than in 2015.

being a considerable budget that is channeled to this area, companies should ensure hiring the service that best suits their objectives; This is where business consultants enter, unlike digital agencies, "they do offer you more value for your money," as Miguel Ángel Romero, New Business Manager of Masclicks points out. 

according to the study **, 33.7% of the agencies interviewed are defined as digital marketing agencies and only 10.1% as consultants. This data highlights the lack of specialists who work in an integral way with their clients.

for Miguel Ángel Romero, work with digital marketing agencies is important because “they are obliged to be in a trend, and also, as a company, you need to have an external look that It allows you to know if the ideas you have are good or not, because many times due to workshop blindness or the day to day of the operation, some details go unnoticed that from an external perspective can be extremely obvious. ”

options about a business area that you may not take care of the correct way

* = "https://scopen.com/sites/default/files/press/20190911_ndp_rankings_digitales_en_mexico.pdf"> https://scopen.com/sites/default/files/press/20190911_ndp_rankings_digitals_en_mexico.pdf

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