Nowadays, many people have at least one account on a social network; These are becoming more and more popular because they are full of individuals looking to meet people, to collect and share information and experiences about different things, the development of friendships or professional alliances, in the search for employment, or in the marketingbusiness to business, among many other things.

Companies are exploring ways to take advantage of these platforms, which are presented as potential spaces to position brands, but above all to get to know their consumers and generate loyalty. The presence of brands on social networks is very important because more and more people are including them, it is a way to be closer to people.

Advantages of “Social Media”

  • They help to respect and grow brands.
  • They allow you to interact and be closer to consumers and clients.
  • They are an excellent means of generating advertising.
  • They also help generate loyalty.

It is important that before using social networks for business purposes, you develop a strategic plan that should say what, how and when they will be used to obtain results. This plan must contain the following elements:

  1. An objective. It is the most important part, because based on the objective the promotion goals on the networks will be met.
  2. A defined market. The company must evaluate who the campaign is aimed at to know which networks it will manage, since there are some to share photographs, text, videos and even to make online purchases. li>
  3. Schedule messages. You must define what will be published, how many times and at what times.
  4. Interact. After making publications, you should pay attention to the comments and maintain interaction with users.

You must keep in mind that you are exposed to negative comments; In that case, you must respond intelligently and follow up to resolve dissatisfaction.

Is it necessary to hire a Community Manager?

The task of a Community Manager should not be entrusted to just anyone, that is, a person spending all day on social networks; Perhaps a teenager, a university student or an unemployed person will not make you an expert in customer management and knowledge of the company you are going to promote online. An ideal Community Manager should be an expert in designing social media campaigns and should have certain characteristics. Among them are:

  1. Have good writing and excellent spelling.
  2. Know about marketing and/or journalism and communication.
  3. Have creativity to carry out dynamics on social networks.
  4.  Know how to create metrics to prepare reports on the results of campaigns.
  5. Know the company and the product or service that is going to be advertised.

Why hire an agency?

One of the first advantages that companies find when hiring an agency is the fact that they have experience, have adequate and trained personnel, as well as processes and methodologies ready to apply to their clients.

On the other hand, they can offer performance reports with the level of detail that the client needs, as well as the option to monitor conversations around the brand through an arsenal of tools.

A very important argument in favor of agencies has to do with the generation of content in appropriate formats, sizes and styles, coupled with experience regarding publication times and frequencies.

In addition, an agency Community Manager can provide a different point of view, since they see the organization objectively, which can help enrich social profiles and provide differentiating value.