At present, many people have at least one account on a social network; These are increasingly acquire more popular because they are full of individuals who seek to meet people, to collect and share information and experiences about different things, the development of professional friendships or alliances, in the search for employment, or in the marketing Business to Business, among many more things.

Companies are exploring the roads to take advantage of these platforms, which are presented as potential spaces to position brands, but above all to meet their consumers and generate fidelity. The presence of brands on social networks is very important because more and more people include them, it is a way of being closer to people.

advantages of "Social Media"

  • They help to enforce and grow brands.
  • They allow to interact and be closer to consumers and customers.
  • They are an excellent means to generate advertising.
  • They also help generate fidelity.

It is important that before using social networks for business purposes, elaborate a strategic plan that should say what, how and when they will be used to obtain results. This plan must contain the following elements:

  • an objective.
  • a definite market.
  • schedule messages.
  • interact.

    It should be borne in mind that it is exposed to negative comments; In that case, you must respond with intelligence and follow up to solve dissatisfactions.

    Is it necessary to hire a community manager?

    The task of a Community Manager should not take care of any, that is, that a person is all day on social networks; Perhaps a teenager, university or unemployed, will not make it an expert in customer management and in the knowledge of the company that will promote in networks. A Community Manager must be an expert in designing campaigns for social media and must have certain characteristics. Among them are:

  • Have good writing and excellent spelling.
  • Know about marketing and/or journalism and communication.
  • Have creativity to perform dynamics on social networks.
  • Know how to make metrics to prepare reports on the results of the campaigns.
  • Know the company and the product or service to be advertised.

    • Why hire an agency?

    One of the first advantages that companies find when hiring an agency, is the fact that they have experience, have proper and trained staff, as well as processes and methodologies ready to apply to their customers.

    On the other hand, they can offer performance reports with the degree of detail that the client needs, as well as the option to monitor conversations around the brand through an arsenal of tools.

    A very important argument in favor of the agencies, has to do with the generation of content in adequate formats, sizes and styles, coupled with the experience in terms of publication times and frequencies.

    In addition to a Community Manager of agency can contribute a different point of view, since the organization sees objectively, which can help enrich social profiles and provide a differentiating value.