we will concentrate on the second because, to be honest, no strategic plan of a company aims at a 20% CTR at the beginning of the year or reach a CPC of 2 pesos. Without fear of making mistakes, I am sure that in your company every year a percentage growth of income vs. is raised. The previous year or, in the best case, a number expressed in money that is raised as a goal.
- elaborates a sales flow
- monetize your efforts
identify how many steps are executed since the user decides to interact with your campaign until you close a new business. It measures time, friction, objections and negotiations that were presented before closing each opportunity or, where appropriate, the steps you make the user before buying in your online store. monetizing efforts is perhaps the simplest part of the equation, however, no matter how incredible it may seem, there are companies that do not. Perhaps it is so because they do not want or do not know that all marketing efforts are an investment and not an expense, so it is important measures the roas of your campaigns, that is, how much money makes you earn each weight of your investment and make a comparison of how much utility you are generating. Doing it will allow you to prepare favorable financial reports, as well as investment and return projections for future campaigns. now you know. It measures the success of your campaigns for what is worth it and, if you have doubts, approach us and we will gladly help you.
