The business axis is the first step in developing a complete digital strategy. This involves an analysis depth of objectives, indicators, expectations, ways of operating, and what you want to achieve. By understanding With our client's business in mind, MCK can generate a complete digital strategy that is aligned to their objectives.
The next fundamental axis is focused on people. The agency focuses on understanding clients potentials of our client's business, a people-centered approach is used to achieve this. This means, Empathy with people, understanding who they are, what they think, and feel, as well as their contradictions and problems. From this, the insights that will guide the strategy are generated.
The third axis is focused on the media. In this process, own media, paid media and media are evaluated. cattle from our clients to know if they are in optimal conditions. Additionally, generating a return forecast investment and earned media to understand how your digital reputation is doing.
When these three axes are integrated, a complete digital strategy can be developed that is aligned with the business and people objectives.
The complete vision provided by the"+Thinking" method allows you to develop effective digital campaigns that generate real value to the business. Once the digital strategy has been developed, the work focuses on replicating the success achieved based on the previously defined indicators and objectives.
In short, the "+Thinking" method of the MCK agency allows you to take advantage the full potential of the complete digital strategy. If you are looking for a strategy that goes beyond technology, that emphasizes the business objective, that generates empathy and deep vision of customers potentials and how to reach them, this model may be ideal for your business. Trust our experience to help you with everything you need.
