CPL, CPV and CPC are some metrics that most of the agencies are accustomed to considering in their reports of results even if this is not necessarily the most appropriate to present a manager.

#1 Clear Objectives know the objectives of the client, preferably quantified in money, this will allow calculations and projections much closer to reality. Sell ​​results, no illusions.

#2 measure

This seems obvious, but in the middle Still, they don't know what to do with the data they extract from the platforms. The data should help you make better decisions, in the end what makes conventional advertising different from the impact of campaigns and with this information we can optimize and improve every day.

#3 Project

#4 monetize

metric that impact your business

#1 roi

formula (income-costs)/expenses x 100

#2 roas

If you are part of an agency, we invite you to upload the quality a bit when reporting the metrics that have value or define KPIs in their digital strategy for some that are really relevant to business experts.