That your company has an Internet page is a good start to position it within the network; However, there are tools that can help you not only stay in touch with your customers, but also attract new consumers of your products and services.

One of these tools is chat, which by functioning as an instant messaging service allows you to serve your clients and resolve their questions in real time.

This is a service whose monthly license cost ranges between $7 and $50, depending on the plan you choose. To implement it, there are two options: request it from the person or agency that designed your website or install it yourself if your page is hosted on a blog platform such as Wordpress or Blogger. Whatever your case, the benefits of chat are equally considerable.

Having a closer relationship with your clients and serving them immediately are the main benefits of having a chat, since you can answer their questions and requests without making them wait, this according to specialists on the subject such as Luis Badillo, director of the Masclicks digital web design agency.

“When people are on the Internet they look for answers and they look for them immediately. Imagine that to wait for a response I have to send an email and wait hours, sometimes days, however, in a chat, I can have someone to help me, guide me and give me an answer in minutes," said Badillo.

However, it is important to remember that to have this service you must have sufficient human capital to serve it, otherwise it could be a factor that, far from benefiting you, harms you.

As you can see, having this type of services allows you not only to be close to users, but also to increase the number of contacts generated from your website.

Guillermo Montalvo.