That your company has an website is a good start to position it within the network; However, there are tools that can help you not only keep in touch with your customers, but also to capture new consumers from your products and services.

One of these tools is the chat, which functioning as an instant messaging service allows you to meet your customers and solve their doubts in real time.

It is a service whose monthly license cost ranges between $ 7 and $ 50, depending on the plan you choose. To implement it there are two options: Request the person or agency that designed your website or install it yourself if your page is hosted on a blog platform such as WordPress or Blogger. Whatever your case, the benefits of chat are equally considerable.

Have an approach with your customers and attend them immediately are the main benefits of having a chat, since you can answer their doubts and requests without making them wait, this according to specialists in the subject such as Luis Badillo, director of the Digital Agency of Web Design Masclicks.

“When people are on the Internet, they look for answers and look for them immediately. Imagine that to wait for an answer I have to send an email and wait hours, sometimes days, on the other hand, in a chat, I can have someone to help me, guide me and respond in minutes, ”said Badillo.

However, it is important to remember that to have this service you must have enough human capital to attend it, otherwise it could be a factor that will benefit you, harm you.

As you can see, having this type is services allows you not only to be close to users, but also to increase the amount of contacts generated from your website.

Guillermo Montalvo.