cliché 1: There is a pandemic
There is a lot of talk of the virus, his how he attacks and the consequences he can have for the health of the world, as well as for finance. Latin America does not seem to have good news, according to recent reports of the ECLAC
cliché 2: You must pay special attention to your digital channel
digital industry figures in Mexico demonstrate an annual double-digit growth, and speaking nothing more than good end, He reported since last year that many users already compare prices between online and physicists to make a better purchase decision during this season, which has become very popular in our country.
cliché 3: This is an atypical year
Of course! We never thought that much of the population would be confined months in their homes. Many companies began a more obliged digital transformation process, some came wonderfully and managed to keep the ship afloat thanks to their digital stores, but, unfortunately, there were also some companies that did not go so well and many of the failures were in the process of change to the digital world. What did we learn from clichés? User Cenred Buyer person. tools that measure the profile of your audience and have very well mapped the path of your consumer and think of a content marketing strategy that allows you to know the things that care about your audience (Insights). These data are vital to iron any digital or offline marketing strategy. is not online vs. Offline, it's online + offline Netflix , they understand the value of advertising in OOH media. conversion funnel What is coming? Our government already dictated the , which will be 9 and will end on November 20 and although there are no restrictions during the stores, they will not be able to exceed 30% of their capacity, there will be no exclusive offers in store and it is encouraged to make purchases more online. Mexico has started vaccine tests , but this does not mean that it will be available in the near future, reality requires us to adapt to its changes. Your digital transformation in 2020 can start with the need to sell more the good end 2020 and that leads you to discover a new market niche that only consumes by digital or a way of keeping your business always open, although external situations force you to lower the curtain. What can we do? You are an expert in your business, it is understandable that digital marketing is not a field in which you feel safe to undertake, the good news is that you do not have to be the leader of this process you alone, we exist digital partners that we will gladly create strategies and we can do this transformation in a quick, effective and very positive results. Come with us and have a talk about how we help you create business results for you.
