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"The illiterates of the 21st century, will not be those who do not know how to read and write, but those that are not able to learn, unlearn and relear." 

the shock of the future

And those who did not dare to evolve are now forgotten, as is the case of Kodak or Blackberry. But, unlike these two large corporations, it is now not a technological renovation, but a restructuring of their operating and business models. 

just in the diversity of business models is that we understand that there is no magical solution that, for the moment, solves all the needs of companies worldwide. Innovation instead will always be a key for companies not to die.

in this new reality that we live, we can divide companies into 4 groups:

  • those that have benefited from the health crisis.
  • those that have seen their sales affected.
  • those that have seen an opportunity for transformation
  • those who expect this to continue their operation.

    while some companies have been cautious and wait for everything to return to normal, others have seen a growth opportunity and, others, by the nature of their business, they have been affected despite taking time for time the due precautions.

    only for one of these groups, the result has been imposed by reality and cannot change it. The rest has been able to decide how to deal with the crisis. The saying is well: "

  • learning of the behavior of our clients and the new models of commerce and operation.
  • unlearning the old ways of doing business (let's stop looking only in a straight line and consider the operations manual as the sacred book of infallible procedures).
  • releraging ourselves, let's understand the new reality and adapt to survive and, in the best case, we evolve towards a business of the new century.

    • In the case of agencies, today more than ever, the following formula becomes imperative:

    client + agency + platforms = objectives achieved