One ​​of the most recurring concerns of the new generations is constant training, since the level of specialization is a great motivator for companies when hiring personnel . However, beyond focusing on their education, young people should consider the words of the famous futurist writer Alvin Toffler...

“The illiterate of the 21st century will not be those who do not know how to read and write, but those who are not capable of learning, unlearning and relearning.” 

Alvin Toffler, en The shock of the future

This phrase fits perfectly in the current context, in which the health emergency has drastically changed not only the way we consume, but also the thinking of companies, who Now they have the objective of ensuring their permanence in the market.

And those who did not dare to evolve are now forgotten, as is the case of Kodak or Blackberry. But, unlike these two large corporations, now it is not a matter of a technological renewal, but rather a restructuring of their operation and business models. 

Some companies have a business model that allows them to operate through their online stores, but not all of them sell a finished product, one for mass consumption, or one of first necessity.

It is precisely in the diversity of business models that we understand that there is no magic solution that, for the moment, solves all the needs of companies worldwide. Innovation, on the other hand, will always be a key so that companies do not die in oblivion.

In this new reality that we live in, we can divide companies into 4 groups:

  1. Those who have benefited from the health crisis.
  2. Those whose sales have been affected.
  3. Those who have seen an opportunity for transformation
  4. Those who wait for this to end to continue their operation.

While some companies have been cautious and wait for everything to return to normal, others have seen an opportunity for growth and, a few others, due to the nature of their business , have been affected despite taking the necessary precautions in advance.

Only for one of these groups, the result has been imposed by reality and cannot be changed. The rest have been able to decide how to face the crisis. The saying goes well: “In times of crisis there are two types of people: those who start crying and those who sell them tissues” (or face masks, in this case).

The 'learn, unlearn and relearn' model consists of consciously renewing our business models...

  • Learning from the behavior of our clients and new business and operation models.
  • Unlearning the old ways of doing business (let's stop looking only in a straight line and considering the operations manual as the sacred book of infallible procedures).
  • Relearning let's reorganize ourselves, understand the new reality and adapt to survive and, in the best of cases, evolve towards a business of the new century .

There are many cases: Creatika, Uber Eats, Rappi, Platzi...

People now train, eat in restaurants from home and shop differently, and only those who think differently will see 2020 as a watershed for take your company to the next level.

In the case of agencies, today more than ever, the following formula becomes imperative:

Client + Agency + Platforms = Objectives Achieved