high on the way and carefully observe those that are around, that is, to competition, it is one of the activities that we must include within the life of our company. 

this exercise, no doubt, gives us a lot of value, since when visualizing the environment we can:

- Know who are on the market and what are their positions

- See the place where we are and establish growth goals

- Take actions to maintain our position and prevent those under us from surpassing us

- According to the trajectory, detect the successes and errors that placed in that place the competition companies

- Know the infrastructure and technology that supports them

- Observe your short and long term strategies

- Mape their strengths, weaknesses and opportunities