From February 19 to 21, the second edition of Advertising Week Latin America was held, an event that joined the global network of Advertising Week, along with other important cities such as Tokyo, New York, London and Sydney.
The release of the Latin American version that It united countries from Central America, South America and the Caribbean, on this occasion it was the Papalote Museo del Niño in Mexico City. During these 4 days, various personalities from industries such as marketing, technology, creativity and media met, and through seminars, round tables, workshops, connects and other special events, different activities were established to debate with these leaders about the trends of each industry such as technological innovations and data management.
Between all personalities that had the opportunity to listen to during the event, we can highlight some such as Miguel Alva, Country Marketing Director Mexico, Colombia and Central America of Google, who had his presentation on how to predict intention and generate growth. We were also able to listen to Juan González, Head of Ad Sales Latam at Spotify; Claudio Flores, Vice President and Partner of Lexia Insights Solutions; Rafael Maximo, Blueprint Entertainment Leader of Facebook; among many others.
In addition, the event had the presence of personalities such as Sting, Snoop Dog, Demi Lovato and Outkast among other artists, in the concert part, which beyond entertaining sought to honor the cultural diversity of the representative cities.
As in many events of this nature, Masclicks was present to learn about the trends and innovations that these industry leaders can offer. For us, these types of events allow us to offer the best solutions according to the business vertical in which your company participates; Thus, we strengthen our leadership in consulting and application of solutions.
What did you think of AWLATAM? Do you have comments about what was discussed in their different activities? Share your opinions or concerns with us, you can contact us through our social networks, it will be very enriching to share comments with you.