telephone marketing or telemarketing was favored with the appearance of the famous recovery phones, the famous “free call” that use different starting codes such as 800 and 900. in this type of marketing, the use of the phone as a communication channel plays a fundamental role of a fundamental role of a fund Brand . Mailing and telemarketing are perfectly related. The first starting communication through a campaign, monitoring those who were excited about our message and clicking, who accessed our website, etc. And the second, reinforcing communication. But not only that, to ​​ send mass email to CUSTOMERS About its history, some connoisseurs ensure that the beginning of telemarketing dates back to 1881. History tells that a Berlin pastry chef named Kranler , sold their products by telephone, managing to double its sales. For today, telemarketing has gone from being that strategy that focused on the phone as a means of communication, to focus and give great importance to the customer service.

What are the advantages of supporting our telemarketing strategy in mass email?

customer service, All our efforts are intended to make users, our customers, have a positive experience with our brand. By having email marketing as an ally you will get the message to have more force of arrival. The sum of more email phone call work very well throughout the purchase cycle.

One of the greatest advantages is the increase in interactivity, after a mass email campaign, wait for the prudential time to call your client. with the statistics of your platform you know in advance those who are interested in your offer . I wait a couple of days and make a call to know about your perceptions. If you sent a commercial message, you can ask why it did not finish making the purchase or if the item to which he click lacked that “hook” that facilitates the purchase. All this first -hand information serves you both to present offers more adjusted to your target, as well as to know some "insights" that allow you to have a more consistent offer to the target audience.

The versatility of the e-mail marketing allows you to work both at the consumer level and at the wholesale level. If you sent a mass mail campaign to communicate about a sales promotion promotion, telemarketing is a complement to arrange a sales visit . Imagine that your potential customer has your business two hours of travel, how much would you help make you want to receive you in advance?

loyalty, After your customer visited your online store and subscribed to your newsletter, you sent you a personalized email with a simple phrase "Thank you Welcome to our online store" in addition to including information about your online store, you included a discount code for your first purchase. After doing it, give it a phone call and reinforce the shopping experience.