Telephone marketing or telemarketing was favored with the appearance of the famous collection telephones, the famous “free calls” that use different start codes such as 800 and 900 .In this type of marketing, the use of the telephone as a communication channel plays a fundamental role in the relationship between client, potential client and brand. Mailing and telemarketing are perfectly related. The first by initiating communication through a campaign, following up on those who were enthusiastic about our message and clicked, those who accessed our website, etc. And the second, reinforcing communication. But not only that, send mass mail to clients, you can continuously follow up, and remind them of your presence.

About its history, some experts claim that the beginning of telemarketing dates back to 1881. The story goes that a Berlin pastry chef named KRANLER sold his products via telephone, achieving double your sales. Today, telemarketing has gone from being a strategy that focused on the telephone as a means of communication, to focusing and giving utmost importance to customer service.

What are the advantages of supporting our telemarketing strategy with mass mail?

Customer service, all our efforts are aimed at ensuring that users, our customers, have a positive experience with our brand. By having email marketing as an ally, you will ensure that the message reaches more force. The sum of the phone call plus email works very well throughout the purchase cycle.

One ​​of the greatest advantages is the increased interactivity, after a mass email campaign, wait a reasonable amount of time to call your client. With the statistics of your platform you know in advance who is interested in your offer. Wait a couple of days and give him a call to find out about his perceptions. If you sent a commercial message, you can ask why they didn't finish making the purchase or if the item they clicked on lacked that “hook” that makes the purchase easier. All this first-hand information helps you both to present offers that are more tailored to your target, as well as to know some “insights” that allow you to have an offer that is more in line with the target audience.

The versatility of e-mail marketing allows you to work at both the consumer and wholesale levels. If you sent a mass mailing campaign to communicate about a sales promotion to the distributor, telemarketing is a complement to arranging a sales visit. Imagine that your potential client has his business two hours away, how much would it help to make sure that he wants to receive you in advance?

Loyalty, after your customer visited your online store and subscribed to your newsletter, you sent them a personalized email with a simple phrase “Thank you! Welcome to our online store ” In addition to including information about your online store, you included a discount code for their first purchase. After making it, give them a phone call and reinforce the shopping experience.