Throughout the year there are emotional and special dates such as Valentine's Day, Mother's Day, Children's Day, summer holidays, among others, including sales days such as Buen Fin or Cyber ​​Monday, dates that have become a great opportunity for companies and businesses. One of the actions that provides greater emotionality to clients on these dates is the Email Marketing . Having your favorite brand greet you and surprise you with surprises and benefits is something that makes us all happy.

It is called Marketing Seasonal refers to those actions that are carried out at specific times of the year and that have the objective of increasing sales, positioning your brand, acquiring new customers or building loyalty among current customers.

Every year these dates generate sales for millions of dollars in Latin America and the world through Email Marketing. But why do people tend to buy more? The answer is that during these dates people are much more predisposed to receive information from their brands, especially offers and promotions, as well as greetings and gifts.

If you are still not sure about creating an Email Marketing strategy, we leave you here 7 benefits of Seasonal Marketing that will help you decide:

  1. Loyalty: It is easy to personalize, adds value and a differential touch to your greeting or offer. Special dates become an opportunity to make customers prefer you over your competition, this through showing humane and personalized treatment with customers. This practice can make your subscribers feel unique and loved by the brand. Tip: Don't position yourself just as a brand, but as a team that wants to accompany the client during that special date.
  2. Segmentation: Divide your Database in different categories according to sex, age or country. You can make your subscribers feel heard by using demographic or behavioral targeting. Tip: Instead of sending mass mailings, create different groups of Subscribers and adapt each email to respond to their tastes and interests.
  3. Personalization: Reach your customers in a unique way based on their characteristics and interests. The personalization of your shipments enhances the results of your sales, by providing timely information to customers, making them feel special.
  4. Speed ​​and low cost: Email Marketing is the ideal means to approach your clients quickly and economically. If your brand or business does not have much budget or time to organize Marketing actions, give it a chance. In addition to the little investment it requires, you have the great opportunity to exponentially increase your Return on Investment (ROI).
  5. Viralization: Giving a unique and special touch to your email pieces will help you boost the positioning and viralization of your brand on social networks. Tip: If you have a small Database, you can integrate your shipments with social networks so that your shipment grows exponentially. This way your Campaign will reach not only your subscribers, but also your followers and the friends of your contacts.
  6. Visual Impact: Your pieces must generate a significant impression on your Subscribers. Tip: Surprise your contacts using animations, colors and creative objects.
  7. Results measurement: Allows you to analyze the impact of your piece, knowing the metrics in real time to know if you have met its objective. In the same way, you can also know in detail the interaction of your Subscribers to know what attracts their attention the most, see what they need and how they understand the content. By measuring, evaluating and comparing your actions, you will be able to improve the performance of your Campaigns.

You still have time to do Email Marketing. Go ahead! The most important dates of the year are approaching and you don't want to miss the opportunity to get closer to your clients in the best way. Create a free account today /a> and maximize your results with all the power of Doppler Email Marketing.