Throughout the year there are emotional and special dates such as Valentine's Day, Mother's Day, Children's Day, Summer Holidays, among others, including the days of sales such as good end or Cyber ​​Monday, dates that have become a great opportunity for companies and businesses. One of the actions that customers provide greater emotionality is the email marketing . That your favorite brand greets you and surprises you with surprises and benefits is something that makes us all happy.

is called marketing Seasonal to those actions that take place at specific times of the year and that have the objective of increasing sales, positioning your brand, taking new customers or loyal to current customers.

Every year these dates generate sales for millions of dollars in Latin America and in the world through email marketing. But why do people tend to buy more? The answer is that during these dates people are much more predisposed to receive information from their brands, especially offers and promotions, as well as greetings and gifts.

If you are not still sure to do an email marketing strategy, we leave you here 7 Benefits of seasonal marketing that will help you decide:

  • loyalty: is easy to customize, add value and a differential touch to your greeting or offer. Special dates become an opportunity to make customers prefer in front of your competition, this through showing human and personalized treatment with customers. This practice can make your subscribers feel unique and loved by the brand. TIP: Do not position only as a brand, but as a team that wants to accompany the client during that special date.
  • segmentation: divide your database in different categories according to sex, age or country. You can make your subscribers feel heard when using demographic segmentation or behavior. TIP: Instead of making mass shipments, create different groups of subscribers and adapt each email to answer their tastes and interests.
  • Personalization: reaches your clients in a unique way according to their characteristics and interests. The customization of your shipments potentializes the results of your sales, by bringing specific information to customers making them feel special.
  • speed and low cost: Email marketing is the ideal means to address your customers quickly and economically. If your brand or business does not have so much budget or time to organize marketing actions, give it a chance. In addition to the little investment that requires, you have the great opportunity to exponentially increase your return on investment ( roi ).
  • viralization: Giving a unique and special touch to your email pieces will help you boost the positioning and viralization of your brand on social networks. Tip: If you have a small database, you can integrate your shipments with social networks so that your shipment grows exponentially. Thus your campaign will come not only to your subscribers, but to your followers and friends of your contacts.
  • visual impact: Your pieces must generate significant impression on your subscribers. TIP: Surprise your contacts using animations, colors and creative objects.
  • measurement of results: allows you to analyze the impact of your piece knowing the metrics in real time to know if you have fulfilled the objective of it. In the same way, you can also know in detail the interaction of your subscribers to know what catches their attention, see what they need and how they understand the content. When measure, evaluate and compare your actions, you can improve the performance of your campaigns.

    You are still in time to do email marketing. Dare! Creates today a

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