very interesting about the opening ratio of emails by industry and the results obtained are relevant. Industries such as marketing, trips or PR have an average opening ratio of 20%. The best results are related to the art/entertainment industry and construction, with 50%ratios. We can observe that even the highest industries do not exceed half of the openings.

Then I leave 3 tricks that will increase the opening ratio of your emails.

1- Think how the recipient

When you write an email you have to think like your client. Imagine your own entrance tray, what criteria do you have to rule out an email? We generally discard an email simply reading the matter and the phrase that appears in the description, so we have to be very careful with the first lines of our email.

you have to know and to the sector in which you work.

Most devices show a small part of the email, so you have to perform this step carefully and with the aim of creating a great impression. < /p>

/>

2- Create a personalized email

If your target client has the minimum suspicion that your email is a campaign will not open it and even erase it without thinking twice. Promotional emails no longer work and you have to be able to customize them as much as possible so that your client feels that you are truly thinking about him and want to contact him.

language is very important, and while we believe that an email with a perfect grammar and a high degree of formality are ideal to attract the attention of a user , it is just the opposite. You always have to keep the forms and write properly, but it is important to try to create a close link with the receiver to feel comfortable and open to collaborate. A personal tone is much more striking than a very formal message.

3- Use plugins to track

the way we perform mailing campaigns constantly changes. If someone finds the key, we all try to copy it. The best way to know if your campaign is working is monitoring with plugins to see the opening ratio that your emails have.

There are plugins that will notify you at the exact moment that your client opens the email. Use it with different campaigns and analyze which one gives you better results. You will get instant feedback and you will know if your work is really working.

/>

When implementing these three simple tricks you will improve the opening ratio of your emails and generate more leads. In a society in which the email remains the number one platform of communication between companies is essential to optimize your campaigns to obtain the best results.