Hubspot conducted a study very interesting about of the email opening ratio by industry and the results obtained are relevant. Industries such as marketing, travel or PR have an average open rate of 20%. The ones that have the best results are those related to the art/entertainment and construction industries, with ratios of 50%. We can observe that even the industries with the highest ratios do not exceed half the number of openings.
Here are 3 tricks that will increase the opening rate of your emails.
1- Think like the receiver
When you write an email you have to think like your client. Imagine your own inbox, what criteria do you have to discard an email? We generally discard an email simply by reading the subject and the phrase that appears in the description, so we have to be very careful with the first lines of our email.
You have to know how to write some first lines that capture the attention of the recipient, think about what truly attracts you as a client and adapt it to the message you want to convey and the sector in which you work.
Most devices display a small part of the email, so you have to do this step carefully and with the aim of creating a great impression.< /p>
2- Create a personalized email
If your target customer has the slightest suspicion that your email is a campaign, they will not open it and will even delete it without thinking twice. Promotional emails no longer work and you have to personalize them as much as possible so that your client feels that you are truly thinking about them and want to contact them.
Language is something very important, and while we believe that an email with perfect grammar and a high degree of formality is ideal to attract a user's attention , it's just the opposite. You always have to maintain forms and write appropriately, but it is important to try to create a close bond with the recipient so that they feel comfortable and open to collaborating. A personal tone is much more striking than a very formal message.
3- Use plugins to track
The way we carry out mailing campaigns is constantly changing. If someone finds the key, we all try to copy it. The best way to know if your campaign is working is to track it with plugins to see the opening rate of your emails.
There are plugins that will notify you at the exact moment your client opens the email. Use it with different campaigns and analyze which one gives you the best results. You will get instant feedback and you will know if your work is really working.
Choose the method you like best to analyze campaign results and redirect your strategy.
By implementing these three simple tricks you will improve the opening rate of your emails and generate more leads. In a society in which email continues to be the number one communication platform between companies, it is essential to optimize your campaigns to obtain the best results.
