The leading study of the internet industry in Mexico analyzes the evolution of investment in communication made up of advertising in Display, Search and Classifieds. Actual billing data is collected from the main portals and sites that operate in Mexico.

Internationally it is a mandatory reference for advertisers, media and agencies.

It is taken into account:

  • Publishers
  • Ad Networks
  • Ad Exchanges
  • Platforms

What measurement methodology will you use?

  1. Each participant answered an online questionnaire PwC collected and aggregated the information.
  2. The estimation subcommittee of IAB Mexico carried out the assessment of non-participating sites.
  3. 38 companies participated, representative of Advertising investment in Mexico, among them are:
  • Adsmóvil
  • Antevenio México
  • Acir Group
  • Media group
  • Advertiser

The evolution of the total annual billing of Digital Advertising in Mexico 2014-2015 shows us the following:

  • In 2015, investment in Digital Advertising grew 36%, highlighting the contribution of advertising on mobile platforms.
  • In the last 5 years, the growth of investment in mobile advertising has exceeded the growth in Desktop/ Laptop
  • In Mexico, the Advertising Advertising investment already represents 20% of the total investment in media during 2015.
  • Advertising in Display formats continues to evolve, highlighting Social Media and Video, with the growing contribution of income originating from mobile platforms.
  • Internet Advertising in Mexico represents 20% of total Media investment and will continue to evolve.

The growing investment in other Display formats reflects the opportunity to continue exploring new formats in digital advertising.

About PwC

Pricewaterhousecoopers are a network of firms with a presence in 157 countries and more than 208,000 people committed to offering audit, consulting and tax and legal services of the highest quality.