The referent study of the Internet industry in Mexico analyzes the evolution of communication investment formed by advertising in display, Search and classified. The real billing data of the main portals and sites that operate in Mexico are echopilated.

Internationally it is a must reference for advertisers, media and agencies.

is taken into account:

  • platforms

    what measurement methodology used?

    • acir group

      In the evolution of total annual digital billing in Mexico 2014-2015 it shows us the following:

        • Display format
        • Internet advertising in Mexico represents 20% of the total media investment and will continue to evolve.

        The growing investment in other Display formats reflect the opportunity to continue exploring new formats in digital publicity.

        about pwc

        PricewaterhouseCoopers are a network of signatures with a presence in 157 countries and more than 208,000 people committed to offering audit, consulting and tax services and legal services of the highest quality.