If you are a Project Manager, Account Executive or Planning in a digital agency and you feel that things do not march in the stern as you would like (or as you have planned), give yourself a break and look at these 5 battles that you will surely face (or you already did) and that you will have to lose to win more than satisfied customers or time in your project: Experience.

battle No 1: today there is no.

today there is no .

today there is no .

And, you would like to say that everything that the client asks because you have to be happy, and when your team tells you that the requirement will not stay when you ask, you give yourself to the stops and you feel that everyone turns your back on you, that they do not put themselves in your shoes, that you are the victim and start thinking what are you going to tell the client? How are you going to tell him that you are going to tell him? How are you told not to a client?

calm. Breathe deep and keep reading.

sure at that time does not make sense but in its time you will understand that one of the great lessons that you should learn is that your role is not only to watch over the interests of your customers, but also for those of your team.

When you have to put on the balance the well-being of your team and your client against a requirement that can clearly wait one more day, or that even needs to wait more to go out with the quality you should, you will not mind losing this battle, because then you will not be against anyone your orders.

there will be occasions when you and your team have to put the batteries for something that corresponds to them and maybe they will have to stay late, but evaluate that those times really are worth it and not only sacrifice the quality of life of all.

battle No. 2: It was perfect! Now let's change everything! ( once a client )

What would your world like Project Manager if they never touch you to change the whole project when it is already finished?

It would probably be wonderful, but you would also have run out of those very beautiful things like nightmares with the client, express deliveries, that everything that worked yesterday for a change no longer works (great sigh) ... Anyway.

This battle will have to lose it many times, because although we love to control everything, not everything controllable is in our hands.

For these occasions remember to launch your change control plan, which must contemplate additional times and costs in reference to the initial scope.

also prepares an argument of defense to work that they have already done and suggests that the new changes are justified with hard data to prevent them from being only subjective changes, with this at least the changes to be made and leave the most important and necessary, eventually the remaining small changes can eventually be made.

For those times he also prepares a Speech of recognition to the work of your team that ventured several weeks of work that they must now change, give them a big hug and take care of them, if you have done well as a leader, they will help you move forward everything no matter how difficult it is.

battle No. 3 so asked for it, but they don't want it .

I swear! They had asked for so! You shout everyone when they look at you disapproval because at the last moment you changed the requirement, and that they did no longer serve.

The issue is that sometimes customers also have a life, and normally that life is also busy as yours, and while doing business or carrying an international brand, they also review your emails, and it happens that sometimes they are fought for ideas and ask you for things that are not.

If it has already happened to you, neglect, if it has not happened to you (you don't have to wait to learn either) Now you know that you have to check the requirements of your client before asking your team, then you can prevent your team from working double; But to be sincere, we cannot always avoid these mistakes that do not come from you, simply because we are human.

battle No. 4 The system was not intended for that. ( once a programmer )

The project is already finished, the client is reviewing it and zaz!, asks you why your system does not allow you to upload files format .NadielocaCe, because it is obvious that you need it, once commented with ... Someone in ... Someone in ... Some time. And when he gives you his reasons then for you also sounds quite logical. Sure!

The system was not thought for that.

and although everything sounds logical, if the express requirement was not in the work order or in your delimitation of reach of the project, your team is right, the system was not intended for that.

battle No. 5 do you speak client ?

is your first week at the agency and you start receiving emails from your customers in ... Spanglish?

dear lulu, I need this to be done asap .

this is on fire .

And you ask WTF? ( where’s the food?, clear )

Do not worry, even if you hate these expressions either because you are a passionate defender of our language or at least tranquility ( because, why put everything on fire?

ASAP: Soon as postible, or in Spanish, as soon as possible. (What costs people to write clear and beautiful?) This expression is written by customers and suppliers (also of course) to ask for something urgent. 

fyi: for your information. Or rather: for your information. These emails are usually somewhat capcious, sometimes everything has to do with you and sometimes they have nothing to do, if one of these comes to you to read it until the end because you never know if in the last mail line your name comes arrobated with a task for you even though the rest does not tell you anything;)

on Fire: on flames . (Really Men ?: P) It means that everything is chaos for the client, it's like the batiseñal that tells you that it is time for you and your team to solve something immediate and control that chaos. If you ever wanted to be a hero now is your time. Guide the eye to that person you like, take your fingers and do your magic.

As these, there are many more words that you will learn from many people in the industry, you may like to use them and maybe not, even if you do not like, you will not be able to make your clients or suppliers stop using them, but you sure learn a lot about how the ideal communication should be if you try to transform them into something clear and direct for your equipment.

How about now?

Are you already breathing better?