When we think that our website needs a redesign, we usually do it based on design and technology.
But, although these reasons are valid, there is an even more important third factor and that it should be our pulse to decide whether or not we do a redesign: our users.
It is highly advisable to carry out user experience studies (User Experience) of the website that we are going to redesign to know how users sail our site and know precisely what should be changed and what should be preserved.
And, when talking about redesign, the first thing we think is to completely replace our entire site to a new one, when in reality it does not always work like this.
It may be that our users are very pleased with a section of our site or a purchase process, and if we do not know or do not take it into account, we could make fatal mistakes in the redesign, and thus, although it looks new, pleasant and more updated, it would not be fulfilling its purpose.
User Experience or UX studies help obtain relevant information about the navigation that users make on a website. There are tools that allow recording of the navigation of real users and that generate heat maps pointing out the areas that most interest our users, the buttons where they give more clicks or whether or not they make scroll down.
All this information is ground gold when making a redesign because then the redesign is worked based on improvements for the user and not blind.
If you are thinking of making the redesign of your page we recommend you a lot that you consider conducting a user experience study before working on the new one.
If you need consulting in this part, Contactans , it will be a pleasure to help you with your project.
