Why do a User Experience study to redesign your website?

We often enter our site and feel that the design is already out of fashion, that it already looks old or that it is missing “something”. Or, we believe that it is already obsolete, that technology has already advanced and we are left behind. That's when we look for an agency to change our site completely.

But, although these reasons are valid, there is a third factor that is even more important and that should be our pulse when deciding whether or not to carry out a redesign: our users.

It is highly recommended to carry out user experience studies (User Experience) of the website that we are going to redesign to know how users navigate our site and to know precisely what should be changed and what should be kept .

And, when we talk about redesign, the first thing we think about is completely replacing our entire site with a new one, when in reality it doesn't always work that way.

It may be that our users really like a section of our site or a purchasing process, and if we do not know this or do not take it into account, we could make fatal mistakes in the redesign, and so on, even if it looks new, nicer and more up-to-date, it would not be serving its purpose.

User Experience or UX studies help obtain relevant information about the navigation that users make on a website. There are tools that allow us to have recordings of the navigation of real users and that generate heat maps indicating the areas that most interest our users, the buttons where they click the most or whether or not they scroll down.

All this information is ground gold when carrying out a redesign because then the redesign is worked based on improvements for the user and not blindly.  

If you are thinking about redesigning your page, we highly recommend that you consider carrying out a user experience study before working on the new one.

If you need consulting in this part, contact us , it will be a pleasure to help you with your project.