How to optimize your mobile site to better position in search engines?

Today it is very common for us to use mobile devices for everything, from work activities to recreational. These gadgets are so frequent, that the use of them is currently greater to navigate on the Internet than a desktop computer. No matter what class our website is simply necessary to take an eye on traffic analysis and confirm this premise.

Thanks to this trend that is increasing and the studies that have been carried out on this behavior, Google has decided

Remember that at the beginning of last year an important change in its search engine was to warn users when an organic result was optimal for their mobile devices or not. Well, this new proposal is still in the study stage, but with strong possibilities to a complete implementation, which will modify the organic results so that the visualization of the site on mobile devices determines its position in the top of results.

This does not mean that a page designed only for desktop will stop indexing, but it will be a reason that little by little pages designed for mobiles win position on those that are not optimized for mobile.

For this reason, we share some recommendations that you should consider for this change if your website is different on mobile and desktop devices:

  • occupy structured data for both versions (mobile and desk).
  • Correct use of alternative or canonical relationships between one version and another.
  • verify the property of all versions of the site you tell.

These tasks can be done in an easy way from Google Search Console. If you are not aware of the terms and/or activities to be carried out, it is highly recommended that your websaster or IT area can review these tips.