The tip of the iceberg

In a digital agency the project can be translated as a site, system or web application, the implementation of an advertising campaign, or the fulfillment of one or more requirements requested by a client.

At first glance it may seem easy, but this is only the tip of the iceberg, the task becomes a bit more complex because a Project Manager is not who can finish a project by itself but has to rely on people who can do it, that is, a team.

That is when the real show of a Project Manager begins.

In a digital agency a team is mainly formed by designers and programmers, although there may also be other elements that are integrated as Copys, analytics specialists, or marketing.

communicate the mission to the team , that is, the objective of the project.

. It also evaluates what could go wrong in the project and anticipate leaving indicated in the options B and C Plan that can be useful if something fails, in other words, When each team member knows what to do and when they must deliver it, then they begin to execute it.

At this point, the function of the Project Manager is that of being a facilitator of the tasks of all . While a Project Manager is not a designer or a programmer, there are many tasks that can facilitate them to avoid delays or errors.

During the execution stage, the Project Manager mainly facilitates information. Information that can come from the client, suppliers, or other team members. At the same time that it facilitates, also monitors and supervises that each member meets their tasks assigned at the time indicated in the plan so that there are no delays.

whenever necessary.

This is the quality .

when the quality of the project is ensured, then the Project Manager makes the , which is practically finalized formally through the signing of a project completion agreement.

All of the above are the operational functions of a Project Manager, and there are several methodologies that help Project to improve them to fulfill their objective. PMI, CMMI or agile methodologies such as Scrum are some of them.

But there is a parallel show in which a Project Manager must show another range of skills.

the other show

The main resource of a Project Manager is people and therefore, a Project Manager rather than administer projects, you must know how to lead people. Being reliable, humble and honest greatly facilitates its In this range of skills, Meaningful Works

the keys to success In my experience within a large digital agency I can say that the two keys for a Project Manager to succeed are:

simplicity

in the words of John Maeda: make everything simple. The organization makes it very seem little. Knowledge makes things simpler [because you will always do what you should do and the way you should do it].

support the team

if you want to get fast, see alone, if you want to go further, go with a team . Far from having control of everything in each project, to make their teams grow and achieve their maximum potential, they are the reasons why most good manager are successful.