What is accessibility? Web accessibility is a series of inclusive design and programming guidelines that allow the user to perceive, interact and navigate a site regardless of whether it has disabilities, they are older adults or are little familiar with the use of the Internet.

How much does it cost? The required investment is almost the same as for a site not optimized to be accessible, it is about making planning, design and development contemplating the guidelines of the The initiative for web accessibility of the W3C . In addition, accessible sites have other associated benefits:
  • Better search engine positioning. By having a better structured code
  • Better usability for all users.
  • Increase your audiences being inclusive.
What can I do to improve the accessibility of my site? If you already have a site, follow these tips to improve the experience of your users including those who have some disability:
  • Add descriptions on ALT labels, in this way people who cannot see the images can understand it.
  • Use heading labels correctly. Remember that you can only have a main header per page (H1) and the other sub-founded (H2, H3, H4 etc.) must follow a descending logical structure.
  • Forms that work with screen readers. Make sure you have the label in the fields so that users know how to enter their information.
  • Allows navigation with the keyboard. 
  • Use colors with a good contrast. Both in the funds of the texts and particularly in the links to facilitate their reading.
  • Allows the manual increase in the size of the text.
  • Do not depend on the color to infer meaning, use it as a complement.