Turn your historical data into strategic decisions to maximize your marketing efforts
Cloud View is a tool that analyzes the real impact of your media investments and helps build more effective strategies using historical data.
Using Machine Learning, it analyzes the impact of each medium and its reach, enabling investment optimization and more efficient budget allocation… based on its impact over time.
Based on historical data, the model detects which channels have the most influence on business results. It analyzes patterns, measures the return of each medium, and suggests more effective combinations for future campaigns.
It starts with the information already generated: how much was invested, in which channels, and with what frequency. This allows analyzing each campaign's performance, connecting marketing efforts with sales or other key indicators.
Data is organized coherently and standardized to facilitate analysis, allowing classification by channel, content type, and frequency for a clear view of campaign behavior.
Considers factors such as peak seasons, launches, promotions, or external events like economic changes or weather. This helps understand the context and improve the accuracy of the impact analysis.
Using machine learning models, trends and relationships between media, messages, and results are identified, allowing optimization of future investments and continuous performance improvement.
Maximize the return on every dollar invested by identifying which channels and media truly drive your results.
Make data-driven decisions, not assumptions, and optimize multi-channel campaigns clearly and simply.
We make data collection and modeling simple and efficient.
We explain the process to key stakeholders, aligning expectations from the start.
We act as orchestrators, ensuring each team understands their role without disrupting their operations.
We meet with the teams to identify the simplest way to obtain the information.
We adapt the process to their workflows to facilitate data collection.
Once we receive the information, we manage all the modeling.
We streamline the analysis and deliver actionable insights.
