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Ideas, trends, and perspectives connecting strategy, creativity, technology, and measurable business outcomes across the digital ecosystem.

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TikTok marketing opportunities for brands during the holiday season

TikTok: An Opportunity for Brands During the Holiday Season

TikTok for Businesses: How to Increase Engagement and Conversions

TikTok marketing and performance strategy

TikTok as a Marketing and Performance Tool for Business

The ABCD Framework for Effective YouTube Video Ads

SEM Fundamentals for a Stronger Search Presence

CEO Digital podcast on strategy, technology and leadership

CEO Digital Podcast: Strategy, Technology and Leadership

Digital CEO: A Practical Guide for Business Leaders

Diagram explaining T-shaped professional skills

T-Shaped People: The Talent That Can Transform Organizations

Masclicks Named a Top Web Development Agency by DesignRush

Retrospective on business challenges in 2024

The Main Business Challenges of 2024: A Retrospective

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Masclicks Google Premier Partner Awards 2019 finalist

Masclicks Named a Google Premier Partner Awards Finalist in 2019

Historical company news about Masclicks becoming a 2019 Google Premier Partner Awards finalist for its Firefly video campaign.

Digital Forum Guadalajara 2019: Historical Coverage

Historical coverage of Digital Forum Guadalajara 2019 and its digital marketing discussions.

Historical Firefox Send file-sharing service

Firefox Send: A Historical Look at Secure File Sharing

Historical coverage of Firefox Send and durable considerations for selecting a secure file-sharing service.

MCK e-commerce SEO and marketing recognition

MCK Recognized as an E-Commerce SEO and Marketing Company

Historical recognition of MCK’s work in e-commerce SEO and digital marketing.

Website design aligned with business and user goals

How to Choose the Right Website Design

Choose a website design by aligning business goals, user needs, content, technology and measurable outcomes instead of personal preference.

Historical transition away from Internet Explorer

Microsoft’s Recommendation to Stop Using Internet Explorer

Historical context for Microsoft’s recommendation to move away from Internet Explorer and the lasting lessons for browser support.

Advertising Week LATAM 2019: A Look Back

A historical overview of Advertising Week LATAM 2019 and the marketing topics that shaped the event.

Diagnosing self-referrals in web analytics

Why Analytics Shows Self-Referral Traffic

Diagnose self-referrals by reviewing cross-domain measurement, sessions, redirects, payment flows and tracking configuration.

Performance Council Board Mexico 2019: Historical Coverage

Historical company news about MCK’s participation in the Performance Council Board Mexico in 2019.

EMMS 2018: Historical Event Coverage

A historical overview of EMMS 2018 and its online program for the digital marketing community.

Optimizing website speed on mobile devices

How to Improve Website Speed on Mobile Devices

Improve mobile website performance through efficient images, focused code, caching and measurement with real user data.

Using Smartphones in Mobile Marketing

Design mobile marketing around customer context, permission, accessible experiences and measurable value.