EMMS 2017 offered eight free online conferences about the future of marketing. This article is a historical announcement; the schedule and registration information refer to that edition.
Two levels of discussion
The event divided its program between introductory and more advanced sessions, allowing participants to choose content that matched their experience. Topics addressed digital strategy, communication, customer relationships and practical execution.
A regional learning community
Because the sessions were online, professionals across Latin America and other Spanish-speaking markets could participate. The format encouraged access to speakers and ideas that might otherwise have required travel.
Read historical event pages carefully
Speaker roles, tools and recommended practices can change after an event. Use the page to understand the 2017 context, and confirm current information through recent sources before applying a specific platform recommendation.
The continuing value of EMMS lies in its emphasis on shared learning: marketing professionals need to revisit assumptions as technology, regulation and customer expectations evolve.
